Digital Optimization
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The Story
Western Union is a global leader in money transfer and payments, but staying ahead in a fast-changing digital landscape required more than brand recognition. By working closely with the Company, Bellora guided a strategic transformation in its operating model, digital strategy, and go-to-market execution.
As a result, Western Union has strengthened its digital capabilities, improved customer experience, and positioned itself for long-term global growth in the financial services industry.
What Did Bellora Do
Bellorasuccessfully supported Western Union’s transition to a digitally driven model, aligning with CEO Devin McGranahan’s vision for innovation and growth. This included modernizing the company’s infrastructure and guiding executive leadership through a digital-first strategy. After implementation, Western Union accelerated product development and expanded into new customer segments.
Challenge
Western Union needed to modernize its legacy systems and digital platforms to compete with agile fintech startups. The company also faced growing customer demand for faster, mobile-first money transfer experiences.
Solutions
Created a digital transformation roadmap, launched pilot mobile solutions in key global markets, and strengthened internal processes for speed and agility. Recommended strategic technology partnerships and revamped the digital user experience to drive adoption and brand loyalty.
Case Details
Clients : Western Union
Start Day : 15/01/2024
Industry : Financial & Business
Project Duration :12 Months
Budget : $500.000
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